Creators are a draft board, not a guess.
Put a product on the clock and the board ranks every creator you manage by how they’ve performed on similar SKUs. One look tells you exactly who to send The Brown Blazer to — and who to bench.
Creator match · Draft board
Who promotes this drop?
Ranked by past performance on similar SKUs — conversion, blazer wins, and audience overlap. Data-driven, not a guess.
Sorted by
Match score · high → low
$128Lumi LabelWho should promote this?
The Brown Blazer
Board recommends
Maya Rivera
Match 96
Ranked across 5 managed creators by past performance on similar SKUs.
Maya Rivera
Streetwear3 past blazer wins · $4.2k/video
Priya N.
ModestTailoring converts 1.4× for her audience
Tasha B.
Plus-sizeFestival + statement pieces over-index
Jules Tan
BeautyAudience skews beauty, not tailoring
Sofia Ruiz
ActivewearLow overlap with tailoring buyers
Stop sending beauty to a streetwear audience. Let the board pick. Top match scores 96; the wrong fit scores 31 — 65 pts of separation you can see at a glance.
“We treat creators like a draft board, not a guessing game.” Point at the #1 pick and the 96 score — then explain why the beauty creator sits on the bench.
Back to shoot kitStaging screen for marketing capture. Match scores are curated demo data for on-camera legibility — not live account values.